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Imran Sobh

Brooklyn, NY

Work Experience

Archive Co.

Head of Design

Led end-to-end product & design for 3 consumer social apps. Led data, supported customers, shipped code, and grew a user base with monthly revenue.

2022 - Now

Instagram

Staff Product Designer

Founding designer for IG Shopping, owned and shipped across multiple shopping and organic surfaces. Led IG Youth team as designer and manager.

2017 - 2022

Spring

Head of User Experience

Led design for the Spring Shopping app, shipped a new home tab, added My Brands tab, and partnered directly with Apple to launch an iMessage extension.

2015 - 2016

PS Dept.

Head of Product

Founding member, led the end-to-end strategy, design, marketing, and data for a luxury personal shopping app funded by Uber founder Garrett Camp.

2013 - 2015

R/GA

Experience Design Director

Contributed to and led projects from sketch to launch, including Nike+ Basketball, NIKEiD, Nike.com and Nike Team Sports. Promotion and scope increase each year.

2010 - 2013

Motorola

Experience Planner

Defined strategy and designs for location-based services on Motoblur for Android. Launched a feature for bookmarking locations on Motoblur.

2008 - 2010

Education

  • Carnegie Mellon University
  • MDes Interaction Design, 2008
  • University of Illinois at U-C
  • BS Psychology, Minor in CS, 2006

Tools

  • Origami
  • Figma
  • Claude
  • ChatGPT

Brands

  • Instagram
  • Nike
  • Sonos
  • Equinox
  • Converse
  • Motorola
  • Volvo